SANGENAN & FL FUORISERIE

The Choice of FL Fuoriserie: Beyond Quality, A Man and His Values
In the world of high gastronomy, quality is fundamental, but it is not the only criterion that distinguishes an extraordinary product. When Fabio Lamborghini, ambassador of FL Fuoriserie, selected the best Japanese sweets, he sought not only excellence in ingredients and technique, but also a philosophy and an ethics that could reflect the principles of his exclusive selection. After an exclusive trip to Japan, Fabio met the pastry shop Sangenan and its director, Yoshimasa Yamada.

Yamada: More Than a Master Pastry Chef
Yamada is not only a master pastry chef but also a man driven by deep moral and ethical values. His life journey, marked by challenges, passion, and dedication, embodies the concept at the heart of his corporate philosophy: “We become happy together.”

The Story of Yoshimasa Yamada: Roots, Experiences, and Growth

Born in 1983 in the city of Amagasaki in the Hyogo prefecture, Yamada inherited a strong sense of spirituality from his paternal side and a refined sensitivity for cuisine from his maternal side. Raised in an environment that valued discipline, sacrifice, and quality, he developed from an early age a deep passion for artisanal work and Japanese culture.

After high school, he embarked on an unconventional path: instead of pursuing university studies, he chose to become a traditional gardener in Kyoto. There, he learned attention to detail, respect for nature, and the art of patience, working in some of Japan’s most famous gardens, such as Kinkaku-ji (the Golden Pavilion) and Ginkaku-ji (the Silver Pavilion). This period not only shaped him physically but, more importantly, taught him the value of dedication and precision.

His life took a turning point with marriage and his entry into the company of his father-in-law, Tadashi Kimura, an entrepreneur in the food sector. When Yamada took over Sangenan, the family pastry shop, the company was struggling. Thanks to his vision, he transformed a brand that primarily produced for the OEM market into a benchmark for high-quality castella, bringing his sweets to Japan’s most prestigious fairs and winning Michelin-starred restaurants.

Ethics, Work, and Philosophy: The Pillars of Sangenan

What makes Sangenan unique is not only the excellence of its sweets but also the philosophy behind their creation. Yamada believes that success is measured not only by economic results but also by the ability to bring joy to people. Every ingredient is carefully selected, and every production step is executed with the utmost respect for tradition and innovation.

His work ethic is based on three fundamental principles:

Respect for Tradition and Innovation:  Every castella is the result of centuries of history, reinterpreted with modern techniques to achieve a perfect product.

Commitment to Absolute Quality:  Local ingredients of the highest quality, such as Uji matcha and Tanba Dainagon red beans, are chosen with rigorous criteria.

Sharing Happiness:  Yamada does not see his work solely as a business but as a means to spread well-being and satisfaction among his collaborators and customers.

Why FL Fuoriserie Chose Sangenan

FL Fuoriserie’s selection of Sangenan was not merely a matter of taste. Fabio Lamborghini recognized in Yoshimasa Yamada a man who embodies the values of excellence, commitment, and authentic passion. It is not simply about selecting two extraordinary sweets, but about telling a story of dedication, respect, and perfection.

The two creations chosen by FL Fuoriserie, the Uji Matcha Castella and the Special Roll Castella, represent the pinnacle of Japanese pastry art and are the result of years of research and refinement. Every bite is a journey into Japanese culture, into the skillful hands of Yamada, and into the philosophy that guides his company.

THE TWO PRODUCTS SELECTED BY FL FUORISERIE

Uji Matcha Castella – The Harmony Between Sweetness and Tradition
A sweet that brings joy at first taste. This Castella is made with premium Uji matcha from Kyoto, a region known for producing tea of the highest quality.
The cultivation of tea in Uji is an art rooted in a long tradition. The leaves are harvested at the moment of maximum flavor concentration and finely ground using methods passed down through generations.
The artisans at Sangenan knead the matcha with carefully selected ingredients, creating a soft, moist cake with an intense flavor, perfectly balanced between the elegant bitterness of green tea and the natural sweetness of Castella.

Special Roll Castella – A Mysterious and Luxurious Sweet
Not just a simple Castella, nor a traditional roll cake, but an artisanal masterpiece created with meticulous care.
This iconic sweet is handmade by expert artisans, using a dough that is over 30% more voluminous than the classic version and enriched with more than 1.5 times the amount of Tanba Dainagon red beans, considered among the best in Japan.
The Dainagon red beans are immersed in the dough and slowly baked, creating a perfect harmony with the sweetness of Castella and the refined flavor of Uji matcha.
The texture is velvety and moist, the flavor intense and enveloping, a luxurious experience that embodies all the sophistication of Japanese pastry.

FABIO LAMBORGHINI AND THE SEARCH FOR EXCELLENCE

Fabio Lamborghini, ambassador of FL Fuoriserie, travels the world in search of the most exclusive excellences, selecting products that represent the pinnacle of quality and tradition.
His journey in Japan took him to Kyoto, the heart of tea culture and Japanese pastry, where he met the master artisans of Sangenan. After observing their meticulous work up close and tasting their creations, he decided to promote these two extraordinary sweets as the ultimate expression of Japanese confectionery.
This collaboration between FL Fuoriserie and Sangenan celebrates the meeting between two cultures, Japanese craftsmanship and Italian prestige, united by a passion for perfection and authentic taste.

DISCOVER THE CREATIONS OF SANGENAN SELECTED BY FL FUORISERIE

Exclusively for true connoisseurs, two jewels of Japanese pastry are now available for those seeking the highest quality and elegance.